Terra Libera dai Veleni
visual design
poster
poster
Terra Libera dai Veleni – Poison Free Land – is an Apulian association which works to promote an active citizenship, to protect the territory, crops and the natural ecosystem.
I conceived a poster for a sustainable olive pruning course with the aim of attracting interest of the new generations on this enchanting land, mother of centuries-old olive trees and keeper of traditions and flavours, on green methods to protect the olive grove and its fruits. On a semiotic level I wanted to send a positive message, with a smile. Our eyes are naturally draw by everything which look like a face and they process these images at a higher speed. The cut of the branch, symbolised with a round line, suggests a sweet and protective approach to the pruning, in harmony with the life of the plant.
![](https://freight.cargo.site/t/original/i/67d5455d3d1cada55d7f62454ee01eb719a3011f5f9bc7ed08fc89d344499ba3/Terra-Libera-02.jpg)
![](https://freight.cargo.site/t/original/i/927f3297fc7fda6293109cb1e1b8aa21b24d06c1f03d694423ef63ea8e314b6b/Terra-Libera-04.jpg)
![](https://freight.cargo.site/t/original/i/36e44840caad0989bcf7420c94179936ac94e24e29f5ad30cd5710965cec7b9d/Terra-Libera-05.jpg)
![](https://freight.cargo.site/t/original/i/e05ad041d04c7a512eba65c1aad937d21d5930380cdba7d9bcce2680fc6f38a2/Terra-Libera-06.jpg)