Il fiume che non c’è – The river that is not there – is an event which animates every spring San Martino district– in Trento. Originally the party aimed to remember the flood of the ancient village of Trento in 1966, due to the flooding of Adige river. Today is a creative thought on the present and on the future. Many cultures meet on alleys and entrance halls to find a new identity against neglect and indifference.
For some editions I designed the visual communication and the promotion of such long-awaited block party. Postcards, posters, web materials and the map of the main places of interest.