Food for curious mind

concept brand

outdoor photo by
Kris Stephens

The Muse – Science Museum – in Trento, is a public institution devoted to the scientific  commitment, to the landscape interpretation especially in mountain areas, to promote the sustainable development and the innovation of the natural environment.

For the Ecsite Annual Conference in Milan 2015 – Feeding the planet, energy for life – the Muse carried out a design contest for the logo – Food for curious minds – for scientific communication professionals to deal with the theme of food and energy.

My logo concept – Food for curious minds – centres the concept of food production cycle, in a context of global production processes awareness. The wheat spikes become connective vectors and create the network of knowledges. The logo wonders about the future and food quality, large-scale production challenges to meet global needs.


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