Bolzano Festival Bozen
Branding
Corporate Identity
Graphic design
Shooting direction
Creative direction
Website design
Stage photo by
Silvia Boscolo
Oliver Oppitz
Gregor Khuen Belasi
www.bolzanofestivalbozen.it
www.busoni-mahler.eu
Corporate Identity
Graphic design
Shooting direction
Creative direction
Website design
Stage photo by
Silvia Boscolo
Oliver Oppitz
Gregor Khuen Belasi
www.bolzanofestivalbozen.it
www.busoni-mahler.eu
Every summer, over 500 musicians from all over the world meet in Bolzano to bring life to the concerts of the Bolzano Festival Bozen, a European music festival with a unique and distinctive character. It is the finest expression of classical music in Bolzano which brings together the excellence of the town’s music festivals, turning it into a real breeding ground for music. Big international stars get together with young and fresh talents. The most promising challenge each other at the sound of music during the Ferruccio Busoni International Piano Competition, taking the first steps towards a worldwide career.
It was a great joy to win the competition for the restyling of the brand and the visual identity of the festival in which some of the best agencies in northern Italy participated. The festival, since its inception, has never had a real logo.
The visual concept was inspired by the observation of ancient musical instruments and the analysis of its name Bolzano Festival Bozen. A
synthesis which at a first glance could gather the spirit of classical music and offer an remarkable echoing to the city.
IT