Binario 79 – wine & cocktail café and restaurant – is surrounded by a romantic landscape overlooking Caldonazzo Lake in Trento. A way out from towns, especially during summer, for a walk and a dip.
The team wanted to rethink their brand on a bottle of aperitif customising and better conveying their image. In addition their product, even if good quality, did not attract as much as other well-known brands. Starting from the old outline, the client wanted to maintain unchanged, I customised the label graphic with a fresh and thirst-quenching design with a strong and vaguely retro style. The bottle itself, with its new look, enjoyed and refreshed many people. This success also perfectly advertised the cafe.